In 2016, sports broadcaster, Rachel Baribeau, penned a piece for GridironNow.com entitled, “College Football is Breaking My Heart.” The game she loved was becoming unrecognizable. Negative news stories dominated the game and no campus seemed immune. Most broadcasters would have left it at that.

Not Rachel.

Rachel developed #ImChangingtheNarrative with student athletes in mind and a belief that one crooked course made straight is everything. One misstep not taken means one less victim in the world. And one less life thrown away because of a split second bad decision.

At Rachel’s first visit, someone they’re skeptical when the petite Latina woman is introduced, but in just 60 minutes she wins them over. She speaks to athletes about taking back the headlines for good – showing them that they have the power to change the narrative and to find their purpose in life outside of their sport. To live lives of…

Purpose, Passion and Platform.

Just like her inspiration, Alabama and NFL star, Kevin Turner did before he succumbed to ALS and CTE.

When she’s finished, they wait in line to speak to her. They tweet, private message and text her. They trust her and report back on their efforts to become the kings and queens she consistently challenges them to be. While the message originated as purpose, passion, platform, over the three years and 40 campuses it now emcompasses, heavily, mental health, being a KING/QUEEN everyday of your life and interpersonal relationships; as Rachel was a victim of domestic violence herself.